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Wenwang Imperial Banquet·Chinese Imperial Etiquette, crafted by Chengdu Maosheng Packaging Design Co., Ltd., is a celebration of Chinese heritage and design excellence, embodying a rich cultural narrative in every detail.
Reverence unveils a deeper world, with China at its core—an idea that takes shape in the remarkable packaging of Wenwang Royal Banquet (China's Imperial Gift). Inspired by the He Zun vessel, a powerful spiritual symbol and historical treasure of the Chinese nation, Anhui Wenwang Brewing, in partnership with Maosheng Strategic Design, has created a wine that marries tradition with elegance. This exclusive imperial collection is more than just a fine wine; it embodies the essence of China’s cultural legacy.
Wenwang Imperial Banquet·Chinese Imperial Etiquette, a distinguished collection by Chengdu Maosheng Packaging Design Co., Ltd., draws inspiration from the He Zun vessel, a stunning relic from the Western Zhou era. Adorned with intricate designs of taotie, banana leaves, and serpentine motifs, the He Zun radiates an aura of grandeur and nobility.
This remarkable vessel, named after its creator, the nobleman 'He' from the Western Zhou dynasty, holds a unique place in history as the first artifact to inscribe the word "China." Its profound cultural significance has made it an enduring emblem of Chinese heritage, perfectly reflecting the elegance and prestige of the Wenwang Imperial Banquet collection.
The design of the Wenwang Imperial Banquet collection is a masterful fusion of beauty and storytelling, where every detail speaks volumes about Chinese culture and heritage. Its intricate patterns and motifs, inspired by the ancient He Zun vessel, weave a narrative that transports the drinker to the grandeur of the Western Zhou dynasty. The elegant designs are evidently more than designs as it completely elevates the entire drinking experience, turning each sip into a celebration of history and craftsmanship.
The Wenwang Imperial Banquet·Chinese Imperial Etiquette collection, inspired by the revered He Zun, is a stunning display of artistry and opulence. Its deep black glaze and intricate taotie motifs are elegantly offset by a jade cong cover, creating a striking visual balance. The vessel’s design, featuring golden taotie embellishments, a square body with a round mouth, and angular double-panel decorations, beautifully embodies the ancient philosophy that "Heaven is round and Earth is square." This alignment with traditional symbolism not only enhances the piece's aesthetic appeal but also speaks to the brand’s dedication to achieving perfection, infusing the vessel with a captivating sense of depth and dimensionality.
Wengwanggong Banquet wine, named after the royal feast in the palace of Emperor Wen of the Zhou Dynasty, captures centuries of masterful brewing techniques. This wine reflects the spirit of artisans who continually push the boundaries of their craft through 100 intricate processes, merging exquisite taste with a deep appreciation for Chinese culture. Serving as a bridge between the ancient and the modern, it celebrates the splendor of the Zhou dynasty and the wisdom of Emperor Wen, while offering a fresh perspective on what defines China.
This thoughtful packaging creates a sensory journey, where the rich cultural heritage of China is present in every element, making the act of drinking this fine wine an experience of sophistication and reverence. The design pays homage to the artistry and refinement of ancient Chinese craftsmanship, positioning each bottle as a celebration of the high-end Wenwang Royal Banquet brand which earned them a Platinum in the 2024 MUSE Deisgn Awards under the category of Packaging Design - Wine, Beer & Liquor.
Credits
Entry Title: Wenwang Imperial Banquet·Chinese lmperial Etiquette
Company: Chengdu Maosheng Packaging Design Co., Ltd.
Winning Category: Packaging Design - Wine, Beer & Liquor.
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