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Dragon's Crest
"The GuoTai Shuang long song xi" packaging design for DuoTai's Dragon Year liquor gift box elegantly intertwines traditional Chinese cultural motifs with modern innovation. Centered around the revered Chinese dragon totem, the design pays homage to the grand celebration of the Chinese Year of the Dragon, reflecting a deep cultural heritage.
The exterior of the gift box features a clean and minimalist aesthetic, enhanced by an innovative material that replicates the mother-of-pearl effect. This material not only reduces packaging costs but also enables high-quality, large-scale printing, making the design both economically and visually impressive.
A unique feature of the gift box is its interactive element: when the cover is flipped, three built-in discs rotate, creating the illusion of a dragon swimming inside the box, bringing the design to life. This dynamic feature adds an element of surprise and delight, enhancing the overall experience.
The wine bottle inside the box is a work of art in itself, blending elements of the traditional Chinese drum and jade seal. The drum, a symbol of inspiration and rhythm, is combined with the jade seal, which represents noble stature and carries the homophonic meaning of "seal" and "happiness," symbolizing good fortune. The use of metal and jade in the gift box complements the design, adding a touch of elegance and luxury.
"The GuoTai Shuang long song xi" gift box does not only act as a container for fine goods, it is an exquisite piece of art as a collector's item that embodies the rich Chinese traditional culture. The overall design is a display of seamlessly combining Chinese cultural heritage and modern design, making it a perfect gift or collectible for those who appreciate art and tradition.
Credits
Entry Title: GuoTai Shuang long song xi
Entrant Name: SHENZHEN BAIXINGLONG CREATIVE PACKAGING CO.,LTD
Winning Category: Packaging Design - Wine, Beer & Liquor
