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July 24, 2024
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Bubba's Journey
Paper Crowns proudly presents an authentic and compelling brand film that encapsulates the triumphs and trials of professional racing. This collaboration with renowned NASCAR Cup Series driver William Darrell "Bubba" Wallace Jr. delves deep into Bubba's journey, seamlessly intertwining his relentless pursuit of victory with Logitech G's dedication to technological innovation and excellence.
Bubba Wallace, a notable American professional racing driver, competes full-time in the NASCAR Cup Series, driving the No. 23 Toyota Camry for 23XI Racing. His passion for SIM-racing has led to a lasting partnership with Logitech G, a leader in the world of simulation gaming.
Wallace has been a gamer all his life and has used Logitech gaming gear for as long as he can remember. He started sim racing with the Logitech G27 racing wheel and now uses the Logitech G923 racing wheel and pedals, along with the Driving Force Shifter, for the eNASCAR iRacing Pro Invitational Series.
Genuine Stories
During the creation of this brand film, Logitech G and Bubba Wallace held multiple discovery sessions to uncover the genuine stories that define the drive to win. The narrative intricately blends moments of triumph and challenge, offering viewers an intimate glimpse into the highs and lows that shape Bubba's career.
Visual Journey
The film is not merely a visual journey; it embodies Bubba's drive, articulated in his own words. Through collaboration and deep understanding, Logitech G has captured the spirit of competition, resilience, and passion that fuels Bubba Wallace both on and off the track. This project highlights the unique fusion of real-world racing and SIM-racing, demonstrating how technology, precision, and determination come together to define the path to victory.
Wallace will collaborate directly with Logitech G to promote its line of simulation racing gear and other advanced gaming products, as well as to support the growing sport of e-racing. As part of this multi-year partnership, Logitech G will become the exclusive provider of gaming wheels and simulation products for Wallace. Additionally, the Logitech G logo will be prominently displayed on the sleeve of his NASCAR Cup Series uniform.
Credits
Entry Title: Logitech G x Bubba Wallace
Entrant Company: Paper Crowns
Winning Category: Video - Games
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