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kvell collective and Adobe Photoshop Express are joining forces to ignite the creative spark within digital artists, revolutionizing the way we think about and engage with digital creativity.
Adobe Photoshop Express, a premier photo editing app designed for social media enthusiasts, faced a unique challenge—boosting its own social media presence. The team behind the app turned to kvell collective with a straightforward question: How can Photoshop Express establish itself as the preferred mobile editing tool for the next generation of Instagram creators? Their goal was clear, to do more than just participate in the digital space, it needs to dominate it, captivating young, creative minds eager to enhance their social media content.
Before addressing the question posed by Adobe Photoshop Express, a candid evaluation of their audience was necessary. The team acknowledged that next-gen creators, who are still developing their creative styles, typically dismiss traditional corporate messages about creativity. Instead, they prefer to find inspiration and guidance from their peers and fellow creators. This understanding influenced the approach, prompting a focus on authenticity and peer-driven content to engage an audience that prizes genuine, relatable expressions of creativity over conventional corporate discourse.
kvell collective truly laid a strong foundation to perform a remarkable job with Adobe Photoshop Express. Their drive to innovate and create was evident in every step, demonstrating their dedication to the art of engagement. By positioning Adobe Photoshop Express as a "creator for creators," they elevated the app's status on Instagram and also fostered a vibrant community, propelling the app to new heights. This strategy led to a staggering 80% growth in followers within a single year and reached an impressive 31 million accounts globally through 66 targeted posts, each resonating deeply with an interaction rate of 2.6%.
The results were undeniable—a significant surge in followers, a boost in meaningful interactions, and the birth of a tight-knit community centered around creativity. The statistics proved that it was more than numbers, it was about fulfilling a deeper mission to support and inspire creators in need of guidance. The feedback from users like @hyphygrandma, who commented, "I needed this ♡ I’ve been feeling so out of touch with my creative energy recently," highlights the impact of this mission. It's these moments that truly reflect the essence of kvell collective's efforts and the purpose behind Adobe Photoshop Express.
As Adobe Photoshop Express continues to rise as a pivotal platform for creativity among Gen Z and Gen Alpha, it has shown that Instagram remains a powerful tool for building community and fostering connections among the younger generations. With the right strategy and implementation, spearheaded by kvell collective, the app has seen a boost in downloads—with 6 million more in 2023 compared to the previous year—and also established itself as a beacon of creativity and inspiration. This success story is a acknowledgement to the power of understanding and engaging with one's audience on a meaningful level.
Their dedication and outstanding work garnered significant recognition, earning them the prestigious title of Grand Winner at the 2024 NYX Awards. This accolade was awarded under the category of Content Marketing - Social Media Content - Instagram, celebrating their exceptional achievements in crafting impactful social media content.
Credits
Entry Title: Adobe Photoshop Express x kvell collective
Entrant Company: kvell collective
Client: Adobe Photoshop Express
Winning Category: Content Marketing - Social Media Content – Instagram
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