The Virtual Chessboard: A Groundbreaking Public Art Project in Chengdu
April 4, 2024
Interview with Yuchun Lai from China
April 4, 2024
Unleash the Force of Nostalgia
A Journey Back in Time
At the core of the Star Wars universe, the Star Wars Battlefront Classic Collection endures as a cherished treasure, inviting players to revisit the iconic battles that ignited their childhood dreams. Layer, the creative genius behind the collection's announcement trailer, masterfully taps into the golden era of the '90s, reviving the dramatic essence of movie trailers that once held audiences in awe. This strategic choice celebrates the heart of the Battlefront series and rekindles the passion of nostalgia, offering a bridge to the experiences that captivated a generation of gamers.
A Tribute to Cinematic Brilliance
The announcement trailer powerfully reflects the enduring legacy of Star Wars. Its scenes resonate with the iconic moments that have shaped the saga. By blending the technological prowess of today with the cherished elements of yesteryear, Layer achieves a harmonious balance, celebrating the classics while welcoming a new cohort of enthusiasts. Every frame of the trailer radiates a deep respect for the franchise, channeling a passion that seeks to reignite the thrill and wonder that captivated audiences when they first discovered the Star Wars universe.
The Art of Immersive Storytelling
The trailer unfolds with a gripping narrative: a transition from the stark announcement, "Your simulation days are over, Trooper," to the visceral intensity of a galaxy engulfed in war. Viewers find themselves squarely in the center of the action, witnessing the power of blasters, the frenzy of battles, and iconic figures like Darth Vader, who have achieved legendary status. This vivid storytelling highlights the collection's vast scale, encompassing ground skirmishes and galactic clashes, while underscoring the shared thrill of adventure, whether experienced through online battles or split-screen play.
Crafting a Legacy for the Future
Engaging a New Generation
The Star Wars Battlefront Classic Collection revives cherished memories and sparks fresh adventures, uniting players across generations. This experience calls to Star Wars enthusiasts of all levels, inviting them to join a sprawling universe. Connect with fellow fans, participate in epic conflicts, and challenge formidable enemies. Playing these timeless games transcends the thrill of victory and defeat. Players actively shape the Star Wars legacy, as every in-game decision is a purposeful act that honors and revitalizes its spirit.
A Call to the Stars
As the trailer concludes, the anticipation builds: the release date appears, a call to arms for all who wish to partake in this grand adventure. The Star Wars Battlefront Classic Collection offers a unique journey through the galaxy far, far away. It pays tribute to cinematic artistry, evokes cherished memories, and reinforces the enduring power of the Star Wars universe. Each battle fought allows players to revisit beloved memories while forging new ones, their experiences intricately intertwined within the ever-expanding Star Wars cosmos.
Credits
Entry Title: Star Wars Battlefront Classic Collection
Entrant Company: Layer
Client: Aspyr
Winning Category: Video - Cinematography
Witness a giant chess battle unfold in Chengdu! Chinese chess meets high-tech in "The Virtual Chessboard," a mind-blowing public art project. This massive 3D billboard brings the ancient game to life with swirling pieces and dazzling effects. Step into the future of advertising - see it for yourself!
