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Unveiling the Cultural Inspiration
Jingdezhen, a city steeped in China's rich ceramic heritage, serves as the backdrop for the captivating design of the Sanhe Fuyun wine packaging. This exquisite creation transcends mere functionality, weaving together cultural symbolism and contemporary design sensibilities to deliver a truly unique and inspiring experience.
Embracing Legacy Through Design
The Sanhe Fuyun's form draws inspiration from the time-honoured Chinese grouting technique, while its decorative elements echo the grandeur of the Qing Dynasty. The shoulders of the altar pay homage to the imperial wine cups, their dragon motifs meticulously hand-painted with 12% pure gold imported from Germany. This craftsmanship embodies the dedication of a representative inheritor of this traditional art form.
A Symphony of Symbolism
The colour palette plays a significant role in narrating the Sanhe Fuyun storey. The regal yellow, symbolic of imperial authority, is accentuated by touches of traditional Chinese blue, grounding the design in its cultural heritage. The brand name, a depiction of a hundred deer, resonates with the Chinese homophone "Bai Lu," signifying "working one's way up," and embodies the brand's aspirations for prosperity. Three pearls adorn the lid, subtly alluding to the concept of "Sanhe" (meaning "three harmonies").
A Captivating Blend for the Modern Connoisseur
The Sanhe Fuyun wine packaging transcends its practical purpose, transforming into a captivating conversation starter and a treasured collection piece. Its fusion of cultural heritage and contemporary design caters to the discerning modern connoisseur, offering a glimpse into China's artistic legacy while celebrating the spirit of innovation.
Credits
Entry Title: Sanhe Fuyun
Entrant Company: Jingdezhen Adrian Luo Creative Design Co.,Ltd.
Winning Category: Packaging Design - Wine, Beer & Liquor
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