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Airbus’ new campaign shows us the heart and soul of the brand’s vision and purpose. Be it commercial, defence, or space!
Airbus is widely known around the globe for the commercial passenger planes and helicopters flying across continents and oceans, and also for cutting-edge military air defences and innovations in space for the future of sustainable aerospace.
Rather than being a cold, mechanical, and soulless voice in in the aerospace industry. Gravity Global flips the message narrative on reflecting on the vision of the brand’s vision and purpose instead of a novel’s worth of features.
Each Airbus campaign of different aviation vehicles and messaging is executed brilliantly by Gravity Global, with military vehicles such as helicopters, aircrafts, and even security network infrastructures places the lives of their soldiers and civilians as the main message and focuses very little on its features.
Emergency services are also given their spotlight to shine on, featuring rescue helicopters and the personnel using them that further reinforces the lives of people is of utmost importance.
Airbus’ vision for the future is where the campaign really starts to show its brilliant messaging and slogan, “The World is a Beautiful Space”. Painting a hopeful future for sustainability on our ever-evolving planet and to the great beyond in aerospace.
With Airbus’ new vision and direction moving forward in the air and Gravity Global’s perfectly-executed handling of their campaigns and messaging, Airbus is commited to continue making the world a beautiful place. And we applaud them for it!
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