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Rolls-Royce's newest campaign tests your senses with an immersive experience and a vibrant look behind one of the most classy car brands in the world.
Fancy owning a Rolls-Royce and being a part of an elite club of car owners?
I can't really help you with that, but creative studio Holition has something to say about that. Their MUSE Award-winning campaign is a visual experience that banks on the cool, suave look of the Rolls-Royce with modern technology. Have a look here:
Roll-Royce fans from Shanghai and Seoul were treated with the former’s global launch of a revamped visual identity, where a dynamic and immersive experience awaits the onlookers.
The artistic narrative plays on the spirit of ecstasy itself, blazing a trail to visualize the artistry, craftsmanship, and heritage behind the brand.
The campaign successfully fuses in the mystical qualities of what makes a Rolls-Royce so special with a touch of modernity, echoing with the contemporary times of today.
We believe that the best ideas come from an already great medium, and Rolls-Royce is the perfect catalyst for it. Bravo, Holition!
Credits
Name: ROLLS-ROYCE: SPIRIT OF ECSTACY
Entrant Company: Holition
Client's Name: Rolls-Royce
Category: Strategic Program, Brand Strategy Campaign
This is your time to show your amazing campaign to the world. Email me at andy@iaaawards.com, and together, we can help your brand, company, or yourself flourish under the big spotlight!
