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These aspiring creatives are outdoing even the best professionals in the world today!
Sponsored by the MUSE Creative Awards
Every year, students flock to the MUSE Creative Awards to test their ingenuity and if they can survive in the pressure cooker world of the creative industry.
This year, we noticed 3 amazing entries in the Awards that is a par above the rest and truly captured the essence of the brand they are working on. Check them out here:
1. d-spot
Sex is no longer a taboo, and that means youngsters are getting more and more exposed to the world of pleasure. A group of students from Miami Ad School Europe partnered with condom company Durex to create a new campaign targeting these youngsters: the d-spot!
The brief is to get the young crowd to take a condom with them, and stay connected and protected, and I think they very well succeeded in this plan. Hip, young and fresh, this Platinum Winner winning campaign is one not to be missed!
Check out its MUSE Creative Awards winning page!
Credit
Name: d-spot
Entrant Name: Miami Ad School Europe
Client's Name: Durex
Category: Human Submission
2. Right On Time, Right On Track
Ever wondered how to let the right song play at the exact right moment just for you? Well, students from the Miami Ad School San Francisco and Cairo Ad School figured it out with Spotify, and thus, Right On Time, Right On Track is born.
This ad is a complement to Spotify's other ads, and it really brings out the fun of having over a million songs in one device. No wonder this entry won the Platinum Winner!
Check this entry's MUSE Creative Awards winning page!
Credit
Name: Right On Time, Right On Track
Entrant Name: Miami Ad School San Francisco and Cairo Ad School
Client's Name: Spotify
Category: Human Submission
3. The Store That Sells Nothing
The Store That Sells Nothing depicts Egyptian women in crisis, as their self-expression and right to explore is stripped away and suppressed.
With a majority of women being victims of genital mutilation, the students and North Face opened the first ever store that sells nothing and allow Egyptian women to explore themselves and the outdoors. This video well deserves its Platinum Winner win in the MUSE Creative Awards for its touching take on this crisis.
Credit
Name: The Store That Sells Nothing
Entrant Name: Miami Ad School San Francisco, Miami and New York
Client's Name: North Face
Category: Human Submission
Are you a student and you think you have what it takes to be in a muse.world article? Do email me at andy@iaaawards.org, and we can see what we can do about your amazing entry!
