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Marketing campaigns are often overcomplicated and bloated, but these ideas really take simple executions to the maximum!
Sponsored by the International Awards Associate (IAA)
Marketing is one of the most important professional fields in the world, and it is hard not to see why. With more and more companies seeking out innovative ideas to refresh their brands, it is inevitable that we can almost never see anything that truly stands out.
Fret not, fellow marketing communications specialists. With the latest winners announced in this year's NYX Marcom Awards, we are treated to some of the coolest marketing ideas from all over the world. From packaging to website designs, marketing encompasses a multitude of genres and is certainly a versatile field that can tickle everyone's fancy.
Take a gander at these amazing entries down here:
1. Learning Center Web Design
MEK Review is one of the most popular centers in North Jersey, and has helped students across the Tai-State area achieve their biggest academic goals. With the help of Kairos Design’s simple and clean design, MEK Review’s brand identity is further elevated.
Easy to navigate and filled with snippets of key information about the organization, the website serves as a touchpoint for educating parents and families regarding the organization’s many educational courses, programs and solutions. Pretty neat, eh?
Credits
Name: Learning Center Web Design
Client's Name: MEK Review
Category: Website, School / Universities
Website: MEK Review
2. Dove Advanced Care
When Dove needs a new visual identity and packaging for their new deodorant range in the UK, the very talented CRX Design stepped up to the task, giving us an elegantly minimalistic look in the packaging design.
The design stays close to Dove's other products, where light colors intersect together to create an eye-catching deodorant that makes you want to grab it off the shelf immediately.
The best part? The copywriting, of course! With concise words that are easily interpreted by any buyers, it comes as no surprise that this is a Grand Winner in the NYX Marcom Awards!
Credits
Name: Dove Advanced Care
Entrant Name: CRX Design
Client's Name: Unilever
Category: Design and Print, Packaging (Series)
3. The HPE Challenge Event
As is widely known among B2B technology marketers, tech solutions made for the enterprise are notoriously hard to differentiate. This is why Hewlett Packard Enterprise (HP) and MarketReach decided to create an exhibit that can simulate the former’s software while distancing themselves from their competitors.
Industry events like this is an ideal setting for allowing masses of prospects to try out HP’s actual software and experience firsthand. As expected, the event is a tremendous success! Check out the event specifics in this video here:
Credits
Name: The HPE Challenge Event
Entrant Company: MarketReach
Client's Name: Hewlett Packard Enterprise
Category: Integrated Marketing, Event Marketing
These three amazing ideas may not be revolutionary, but they are certainly good looking and does help to reach their target audiences to a tee. If you want to see more, why don't you go to the Winner's Page in the NYX Marcom Awards to find out more?
If you think this is your time to shine, do email your inspired work at andy@iaaawards.org, and we will certainly feature your work right here at Muse.world!
