Affinity Creative Group Pays Homage to Traditions with Mezetta

Interview With Wang Peng From China

February 3, 2023

Bear Witness to Painterly – Old Canvas Comes to Life

February 6, 2023

Published by Maizura at February 6, 2023

Food is what rejoices a family and the diligent branding company memorializes its legacy of Mezetta in deep-rooted traditions.

Mezetta | Affinity Creative Group

Mezetta is a family’s favorite, nay, a staple in every modern household that has bonded generations upon generations to make time for their loved ones. Affinity Creative Group from the United States was tasked with revamping the food purveyor’s website and performed spectacularly as they skillfully captured the nucleus of the brand that it possesses which is a family-oriented approach.

The fourth-generation and family-owned brand is home to delectable products and recipes and the very reason for the revamping of the website is to reintroduce the mission and ethos of the brand. More than 200 products were photographed, catalogued, and cross-referenced in the building of the website in order to create a seamless and connected experience for the users.

Mezetta | Affinity Creative Group

The revamped website highlighted its famous products in a family-oriented setting to pay homage to its history of providing products to make hearty meals. Advanced UX permits the users to tailor-make their recipes based on the number of people they’re cooking for and e-commerce functionality provides direct-to-consumers sales which all cohesively complete the web experience that users will be guaranteed of its speedy and exhilarating service.

The branding company’s mission is a definite success as it was awarded a Canopus Medal from the 2022 VEGA Digital Awards under the category of Website & Mobile Sites – User Experience. Its adaptability to the current market and going beyond deserves a round of applause as it also surpassed the client’s expectations, resulting in a very successful project for the very capable Affinity Creative Group.