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Video productions are probably one of the most impactful mediums to convey messages to the audience in the current generation. This is because video productions carry more weight, and can attract their attention faster in comparison to words or articles. In the first season of the 2022 LIT Commercial Awards, the winners announcement has revealed some of the best commercial videos which are both interesting and innovative, with some of the entries submitted within the category of Video/Web Based Productions.
Amongst the few Platinum Winners, some of the few video productions in the aforementioned category fended brilliantly against other competitors, which won them the title. Therefore, here are the top video productions that you may consider collaborating with in the first half of 2022.
Bold Content Video
The production crew from United Kingdom – Bold Content Video, created a production video for their client, Colt Technology Services. Before they started, Colt was keen on visually communicating the bonds of their partnerships. Even though it was just a brief, they pitched in 3 ideas at first, which were to create an animation, a documentary case study, and also a conceptual commercial, which was the one chosen. In this particular entry, Bold Content Video came up with a story that revolves around a cyclist and his team, that states how strong the relationship is with their partners.
For more information on the production, visit LIT Commercial Awards.
iO
iO created an online music video sensation named 1000 Strokes, alongside the drummer of Triggerfinger, Mario Goosens. The music video was created for their client, Amnesty International Belgium, which contained exactly 1000 strokes of the drum, nothing more, noting less. Related to the words of Raif Badawi from Saudi Arabia, 1000 strokes of the cane, the drum solo of this video has impacted the audience with a message, caning is pretty hard.
Want to learn more about the music video? Click here.
Lotus Pictures Inc.
In conjunction with Quit Genius, Lotus Pictures Inc. is on a mission to assist their audience in quitting bad habits, like Alcohol, Tobacco and Opioids. All of these are harmful to the human body, causing diseases and damaging the brain in the process. With their app, the video emphasizes on the Hero Talent for each account, having an individual journey, starting from their addictions, to the recovery process. They even showcased a bunch of benefits for users, ranging from personalized programs, dedicated clinicians, and continuous treatment options alongside the implementation of ongoing daily support.
If you are keen on supporting a good cause, look through the entry here.
Level V
Entering with their production “Peters’ Story”, it basically draws out the issues faced by Peter, and his inspiring story. Peter Orsag is a bank employee, but is experiencing a complete burnout due to extreme stress, which caused him to wander aimlessly at times. Discovering his passion of drawing Simpsons characters, it gave him a sense of direction, in which he started to explore his inner self. His sketches were what kept him going, and Level V conveyed his story perfectly, giving meaning to life and not wanting anyone to give up on their futures.
If you are also looking for some inspiration for yourself, why not have a look at Peters’ Story at the LIT Commercial Awards?
View the preeminent productions of 2022 S1 LIT Commercial Awards via this link.
